The Year of the Card

We recently received a special request for a card from Diane Staudt, and learned that she’s resolved to send out greeting cards on a daily basis in 2011. So far this year, she’s sent out 239 cards and counting! We were fascinated by the project, and Diane answered some of our questions so we could share with you!

Diane

What gave you the idea for the Year of the Card? I got involved in a card exchange through an online dog forum I belong to and I really enjoyed it! Also, my 97-year old mom, up until a few months ago, wrote letters on a regular basis to more than 30 people. I really liked that idea of a way to keep in touch. More personal than email – but I do like email, too! Anyway, I decided to concentrate on writing to more people this year, and to use nice cards. Who doesn’t like to get a real piece of, non-bill, mail?

How do you choose the cards you send? I do most of my cards shopping on-line, usually searching for letterpress. Sometimes I search for a particular subject. There’s a fun new bar/restaurant in town called Mullet’s. I Googled “letterpress card mullet” and found one (!) that I sent them for Valentine’s Day. They put it up in the bar. The next time I came in, they introduced me to staff as the “Secret Admirer.” Ha. That was fun. Sometimes I have someone in mind when looking for cards. Other times, I just look and buy cards I like. The only specific cards I use are sympathy. Any other cards, I can write Happy Birthday or whatever in them so don’t necessarily look for specific birthday, or other occasion, cards. I don’t send letterpress, only, but it has been the majority of what I’ve sent this year.

What has been the response? Have your friends sent you any cards? I’ve gotten very few cards back. But I just like doing it! I like picking out the cards. I get them in the mail myself when I buy them so that’s fun! I like writing to people. One friend, upon receiving a letterpress card left this message, “It’s so cool. It’s 3D!” Ha. Other friends, call about them, sometimes as soon as they arrive in the mail. Or email me to comment on them. One friend, in particular, who works in the Art Department in The University of Iowa, sends nice letterpress cards to me. We send cards to each other as a fun way to keep in touch. I also send cards to other than friends. Here are some examples of cards I’ve sent to people I don’t know:

  • I’ll read something in the paper about someone who did something good, and I write them. As far as addresses, the internet is great unless you don’t want to be found. Ha.
  • People who rescue dogs
  • A couple who found a large sum of money in the attic of the garage they just bought who then found the sons of the previous owner, who was deceased, and gave it to them.
  • Someone who wrote a great letter to the editor
  • A young college grad who bought the family farmstead after it got away from the family – young kids just don’t do that!
  • A carpenter who makes wonderful furniture using tools of the era of the furniture he makes (no power tools.) Things like that.
  • I even sent one to someone who owns my favorite house in town. It’s a gorgeous mid-century modern ranch. I found a perfect letterpress card of a California ranch and sent that. I told them not to worry, that I wasn’t stalking them. But I just liked good design. (Some people might be put off by the cards. I hope not.)

What are the popular stationery trends in Des Moines? I don’t know about this one. But, we do have more independently owned shops with nice hand crafted items. There seems to be an increase in an interest in artisan products.

When you mention letterpress to your friends, do you have to explain it, or do they know what you are talking about? A couple of close friends, know about it. Some people have never heard the term. Well, “It’s 3D!” Ha. I can’t fully explain the process but I give them a brief overview. It’s an art form.

Why are you a B Designs fan? Oh, your cards are just wonderful! I’ve purchased many letterpress cards this year and quality varies. B Designs makes gorgeous cards! Nice paper. Good designs. Simple. Elegant. I got started buying B Designs because I found a dog sympathy card in a shop in Iowa City, RSVP. Then I went online to see if you had other sympathy cards. I was looking for simple, elegant designs and you have them. There are other really nice letterpress companies, as well. And some, not so much. Ha. It must be a difficult process to master.

Ten Great Reasons to Mail a Card!

1. Don’t you get excited when you receive something in the mail other than ads or bills? A few short lines on a special note card can make a big impression.

2. Mail is much safer and more private than email. No viruses, hackers or accidental forwards to your whole office!

3. Mail is easy to show off! Displayed on a refrigerator or bulletin board, a pretty greeting card with a friend’s message will bring a smile to your face again and again.

4. The post office is making cooler stamps than ever! We love the Pioneers of Industrial Design and the Adopt a Shelter Pet designs.

5. It will never be obsolete. Will you great grandchildren be able to read your text messages and email? Saved cards and invitations become part of your family history.

6. “Everybody like to get something in the mail–like a check.” Solomon Burke
Improve your ranking on the Favorite Grandparent/Aunt/Uncle Index: send a birthday card with a check. Cash is King.  Words to live by.

7. All your friends think you are a Twitteraholic with only two thumbs and no fingers. Blow their collective minds with a handwritten card. The coup de grace? Use 141 characters. They’ll never see it coming.

8. Nothing says ” my momma raised me right” like a handwritten thank you card.

9. Sending a card gives you permision to buy a really cool pen. (Attain total street cred by being seen at the local coffee shop writing a card with a Fisher Space Pen). Matching tats optional.

10. It helps put food on the table of letterpress printers all over America! This issue has managed to fly under the radar, but don’t be surprised if Terry Gross devotes a full show to the problem.

A Great Idea

The phone rang the other day, and it was Sephanie from The Elegant Setting, in Southhampton, NY.
Stephanie had an idea she wanted to float by us, and when she described what it was, it was very easy to say yes! What she wanted to do was to customize our Desktop Caddy so that they would speak directly to her customer base. We think the finished products look pretty sharp, and the color schemes are contemporary.

We think they will sell well.

If you have a shop and think you might like to explore a similar idea, please give me a call!

James

Proper packaging vs. saving the world: the ultimate connundrum

I’ve yet to meet anybody, whether a store owner or end user, who is happy when an order arrives with damaged goods. The key to shipping happiness is proper packaging, and when it comes to freight shipments, less is not always more. Less is often just that: less. And less can mean unhappiness.

We received an email not to long ago wondering why we used as much packaging material as we did, and why not use less, as it would be better for the environment. Fair question, but one that got me to thinking, not just about environmental issues, but packaging in general.

The proper term for the void filler in packages is dunnage. What a great word, one that could have such delightfully dismissive applications, as in “Oh, him. He is such total dunnage.” But dunnage is necessary, and comes in many forms, each with its own benefits and environmental considerations.

Probably the most common and one of the oldest forms of dunnage is paper.

Paper, our old friend

Paper is great. Its relatively inexpensive, readily available, and it doesn’t take up much storage space. But its heavy, and it comes from trees. We are supposed to be saving trees, right?

Maybe packing peanuts are the answer. They take up a ton of room (both in the box and in the shop) and are light, which means the customer pays less for shipping. All good, right? Not so fast. Traditional packing peanuts are styrofoam, which is not biodegradable. Not so good. Of course, there are bio-degradable peanuts, which will break down eventually. But they cost more. Peanuts made from corn starch dissolve in water, which is great, but they turn into dust with friction. This means work for store owners, which we don’t want, now do we? Oh yes, corn needs a lot of fertilizer, which is made from oil. If I had hair, I’d pull it out.

Beer Nuts are tastier.

Who doesn’t like to pop bubble wrap?

The new square sided bubble wrap is really cool. We ship things that are rectangular, and the square sides of the bubble wrap conform beautifully to the product. This makes for a wonderful shipment.

To pop me is to love me, and to love me is to pop me.


Sadly, bubble wrap is made from petroleum, which doesn’t biodegrade and we are all supposed to be using less of it anyway.
All this leads me to my favorite form of dunnage: the air bag. They weigh next to nothing, take up all kinds of space in the box, and the machine that makes them is just so amazing. I really, really want one. There are no prices on the web site for the machines, which tells me I will be wanting for a while now.

The Sports Illustrated Swim Suite Model of Dunnage